Writers often focus too briefly on what the main character will need to achieve and its difficulty, and sometimes only on their internal need or character arc, as opposed to the external high-stakes problem that fits an entertainment genre - which hopefully your project has. What’s happening in it? How does the story generally build, complicate and evolve as the main character actively tries to resolve their problem/goal? Can that be strongly suggested by the nature of who/what they’re up against and the specific external achievement the audience will hopefully be rooting for?
Good logline examples professional#
And when a professional is looking at your concept, that’s what they really want to understand: that last 3/4 of your script. (I get into this in the “Believable” chapter of my book.) That’s crucial to indicate up front, and hopefully get them understanding and buying into it before they then read what the story’s main external plot is about.īut what I often see is that by the time the logline is finished communicating the catalyst or inciting incident of the story, the writer feels they’re out of space and summarizes what has to be done to solve the main story problem in a few vague words at the end.īut here’s the thing: what they have to do to solve it and what’s in the way really IS your story. With effective real estate ads, you'll be able to reach new contacts and earn more clients.It’s natural and understandable to spend a lot of a logline setting up the situation and characters and talking about how the story launches.Īnd it’s important to do this, especially if there is anything fantastical in the world of your story that readers need to first understand. Ads like this are effective forms of social proof, which help build trust and credibility with the audience. Why it's effective: This Instagram post by Zoom Casa highlights positive press the company has received and weaves in storytelling elements by sharing the experiences of a happy customer. Using words such as "imagine" or "Picture yourself" can put potential buyers in the frame of mind of wanting to see themselves in the space. Why it's effective: In this listing for a Los Angeles-based duplex, Acme Real Estate created a story for the reader helping them picture what using this space would be like. Reali’s ad touches on this emotion, offering buyers a break from the madness by working with them to find their dream home. Why it's effective: Anyone buying a home knows the current market is frustrating to navigate.
It serves as an effective primer ad to get Compass on the radar of users who are in the early stages of considering buying or selling a home.
Why it's effective: Though more general in nature this ad, when served to a user who has expressed interest in buying or renting a home through online activity, can appeal to a wide range of users because of the diverse imagery. The highlighted quote leads the reader to believe working with Flyhomes will simplify the home buying process on their behalf. Why it's effective: This ad speaks to the communication style of millennial homebuyers, who are more likely to want the home buying process to be as streamlined as possible. The campaign had its own hashtag, #livewhoyouare, so people could join the conversation.
Good logline examples series#
Why it's effective: Corcoran's Live Who You Are Campaign included a series of high-quality prints.
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